Fishing Rod, Reel & Lure Protection

Protect What You Have and Make It Last a Lifetime.

Lure Covers

Rod Sleeves

Reel Covers

Bundles

Tested & Proven

Built by Anglers, for Anglers

We’re as much a design company as a fishing company. For over 8 years, we’ve spent thousands of hours behind the scenes brainstorming, sketching, prototyping, and field-testing to refine every detail. We’ve built a brand on affordability, utility, and service.

Real Protection

You spend serious money on your tackle; keep it protected trip after trip. With Armour-Zorb shock absorption and full-coverage designs, our covers help shield your gear from drops, knocks, dust and salt so it stays ready to fish.

Experience the Advantage

Our products let you pre-rig at home, so you hit the water faster and are always ready to cast.

5-Star Support & Peace of Mind

We believe in providing the best service possible. We are here every step of the way, from pre to post-purchase. We live and breathe fishing. Drop us a line if you have a question. Fast support, 90-day free returns, and an Arrival Guarantee.

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Our Products in Action

Average product rating – 4.9 out of 5

Products

Reviews

more feedback

Mike G.

I’ve ordered four of the covers after seeing a mates purchase, they’re really well made and easy to use. Awesome product and customer service, you won’t go wrong with any purchase from these guys, thank you.

07.08.2024

Steve A.

Good gear to protect my investments. Great aussie company, fantastic communication. I have bought many rod armour products. I am acustomerfor life.

04.03.2025

Pete R.

Really like the quality of these sleeves with the heavy duty padding on the tip end of the rod. Also very pleased with the great customerservicefrom Rod Armour, would definitely recommend these sleeves and Rod Armour in general to anyone!

20.10.2024

David S.

This is one of the best rod sleeves on the market. Well made with quality materials. I would highly recommend and I would buy again. Thank you Rod Armour!

05.02.2025

Justin H.

I've been looking for something to protect my investment and came across these reel covers. The protection and piece of mind these offer is unmatched.Customerfor life right here

05.02.2024

Selena B.

Exactly what we needed for the fishing rods, perfect fit to tie up in the back of our Ute when travelling.

17.08.2025

ABOUT THE TEAM

Rod Armour began in 2016 after a painful lesson. Where brothers Curtis and Christian flew to Northern Australia with their best rods packed in a PVC tube, certain they were safe. At baggage claim, they opened the case to find six of seven rods damaged; broken tips, snapped guides, and hairline fractures. That costly trip turned frustration into a mission: build protection that actually works. We started sketching, prototyping, and testing covers that could survive travel, boats, and car boots so anglers arrive rigged and ready. What began as two brothers fixing their own problem has grown into Rod Armour, with operations in Australia, USA, Japan and Europe, helping anglers all over the world armour their gear. 

Armour Your Gear

Rod Armour’s reel covers, rod sleeves and lure wraps are engineered to save time on the water and protect your gear. Proven in the USA, Australia, Europe and Japan, Rod Armour helps you arrive rigged and ready. Our reel covers are drop-tested to 2 metres to shield delicate internals; rod sleeves prevent tangles and tip damage in transit; lure covers keep sharp hooks safely wrapped. With multiple patents, eight years of product development and 1,000+ 5-star reviews on Google, our range is trusted by land-based anglers, kayak anglers, offshore charter operators and tournament boats. We ship quickly from Australia, the USA, and Japan, with a free shipping threshold, 90-day hassle-free returns, and responsive, class-leading support. Shop now to discover why anglers rate Rod Armour the top-rated reel cover and the world’s best rod sleeve.